Privacy Policy

Last updated: June 29, 2026

1. Introduction

National Public Seating ("NPS," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at nationalpublicseating.com and our dealer portal (collectively, the "Services").

Please read this Privacy Policy carefully. By using our Services, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: When you create an account on our dealer portal, we collect your name, email address, company name, and related business information.
  • Service Requests: When you submit service portal requests, we collect the information you provide in those submissions.
  • Communications: When you communicate with us through our live chat feature or contact forms, we collect the content of those communications.

2.2 Information Collected Automatically

When you visit our Services, we may automatically collect certain information through cookies and similar technologies, but only with your prior consent. These technologies include:

  • Analytics (Google Analytics): With your consent, we use Google Analytics to collect aggregated data about how visitors use our website, including pages visited, time spent on pages, and general navigation patterns. Google Analytics uses cookies to identify unique visitors without personally identifying them. You can learn more about Google's practices at Google's Privacy Policy.
  • Session Recording (Hotjar): With your consent, we use Hotjar to record user sessions and create heatmaps to understand how users interact with our website. This may include mouse movements, clicks, scrolling behavior, and form interactions. Hotjar suppresses sensitive data by default. You can learn more at Hotjar's Privacy Policy.
  • Performance Metrics (Web Vitals): We collect core web performance metrics (page load times, responsiveness) to monitor and improve site performance.

2.3 Third-Party Services

With your consent, our Services integrate with the following third-party platforms that may process your data:

  • TalkJS (Live Chat): When you use our live chat feature, your messages and user information are transmitted through TalkJS's servers. Chat conversations are stored by TalkJS to provide the messaging service. You can review TalkJS's Privacy Policy.
  • Marker.io (Feedback): If you use the feedback reporting tool (available to authorized internal users only), interaction data is processed by Marker.io. See Marker.io's Privacy Policy.
  • Cloudinary (Images): Product images and media are delivered through Cloudinary's content delivery network.
  • Google Fonts: We load fonts from Google's servers, which may log your IP address per Google's standard terms.

3. Cookie Consent

We require your explicit, affirmative consent before activating any non-essential cookies or tracking technologies. When you first visit our website, you will be presented with a cookie consent banner that allows you to:

  • Accept All: Enable all cookie categories.
  • Reject All: Disable all non-essential cookies. Only strictly necessary cookies for authentication and security will remain.
  • Manage Preferences: Choose which categories of cookies to allow:
    • Strictly Necessary – Required for core site functionality, authentication, and security. Always active.
    • Analytics – Google Analytics for aggregated usage data.
    • Session Recording – Hotjar for session recordings and heatmaps.
    • Functional – Third-party features including live chat (TalkJS) and feedback tools (Marker.io).

No data is transmitted to any third-party analytics, session recording, or functional service until you have provided consent. You may change your preferences at any time by clearing your browser cookies and revisiting the site, which will re-display the consent banner.

4. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services
  • Process your orders, quotes, and service requests
  • Respond to your inquiries and provide customer support via live chat
  • Analyze usage patterns to improve website performance and user experience (with your consent)
  • Identify and fix usability issues through session recordings (with your consent)
  • Ensure the security of our Services and detect fraud
  • Comply with legal obligations

5. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

  • Service Providers: With third-party service providers who process data on our behalf (as listed in Section 2.3 above), only with your consent where applicable and only as needed to provide their services.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Your Rights Under California Law

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and other applicable California laws:

  • Right to Know: You can request disclosure of the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You can request deletion of personal information we have collected about you.
  • Right to Opt-Out: You can opt out of the sale or sharing of your personal information. We do not sell personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 10 below.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When information is no longer needed, we will securely delete or anonymize it.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have questions or concerns about this Privacy Policy, your personal data, or wish to exercise your privacy rights, please contact us:

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